Burnout Brands has acquired Brian Tooley Racing, a prominent supplier of aftermarket automotive performance parts, for an undisclosed amount. Brian Tooley Racing (BTR) is known as a one-stop shop for LS, LT, and Hemi performance components, specializing in camshafts, valve springs, and a comprehensive array of engine upgrades. The company offers products across various categories, including intake manifolds, cylinder heads, fueling systems, and exhaust components, catering to enthusiasts seeking to enhance engine power and reliability.
Brian Tooley, with over two decades of full-time experience in the performance industry, founded BTR after identifying a market need for quality spring kits at affordable prices. His background includes developing components for Holley Performance Products and building Total Engine Airflow into a successful CNC cylinder head porting operation before selling it to Summit Racing Equipment, where he worked with Trickflow Specialties. This rich history has established BTR as a reputable brand built on deep technical expertise.
This acquisition is a strategic move for Burnout Brands to expand its footprint within the high-performance automotive aftermarket. By integrating BTR, Burnout Brands gains a well-established brand with a loyal customer base and a robust product portfolio. The strategic alignment is expected to generate synergies through enhanced product development capabilities, broader market reach, and operational efficiencies, particularly in the rapidly evolving LS, LT, and Hemi engine performance segments.
The combined entity is poised to capitalize on BTR's specialized expertise and Burnout Brands' resources, aiming to solidify its position as a leader in delivering advanced performance solutions to the automotive enthusiast community. The acquisition underscores a commitment to innovation and market leadership in the competitive aftermarket sector.