ConsumerRating.org has acquired BrandXads, Inc. for an undisclosed amount, marking a significant corporate acquisition designed to enhance digital marketing capabilities and expand consumer engagement strategies. This transaction involves ConsumerRating.org buying BrandXads outright, integrating its operations into the acquiring entity.
BrandXads, Inc., established in 2005, is a digital advertising and media buying agency with nearly two decades of experience in lead generation and new customer acquisition. Specializing in technology-based marketing solutions, BrandXads assists clients globally in finding and acquiring new customers, building brands, and engaging consumers. Its services encompass systematic media buying, email marketing, search marketing, Facebook marketing, and creative services like web design and digital advertising. The agency has worked with over 300 global brands and was recognized twice on the Inc. 5000 list of fastest-growing companies.
The acquisition is strategically driven by ConsumerRating.org's objective to integrate robust digital advertising expertise directly into its operations. BrandXads’ proficiency in high-performance marketing campaigns, leveraging channel partners, publisher relationships, and consumer email databases, aligns with ConsumerRating.org's mission to connect with and engage consumers effectively. The synergy is expected to create a powerful platform that combines BrandXads' direct customer acquisition capabilities with ConsumerRating.org's broader consumer-focused initiatives, allowing for more targeted outreach and enhanced brand building for clients.
This acquisition is anticipated to enable the combined entity to offer a more comprehensive suite of services, driving growth and delivering increased value through integrated digital marketing and consumer engagement solutions. The combination is poised to strengthen market position and foster innovation in how brands connect with their audiences.