Locally has acquired BrandSlice.io for an undisclosed amount, signaling a strategic move in the digital marketing landscape. This corporate acquisition sees Locally take ownership of BrandSlice.io, a company dedicated to helping brands streamline the creation, distribution, and sharing of social media content. BrandSlice.io's core offering addresses critical challenges brands face in engaging their dealer networks and specialty retailers with timely, relevant content while effectively tapping into local audiences.
BrandSlice.io was established to tackle the inefficiencies in brand marketing. It automates tasks where sales teams spend significant time providing tools and incentives to dealer networks, and where marketing teams create custom content for specialty retailers. Its technology aggregates these time-consuming processes, allowing for the rapid distribution of content to thousands of recipients with minimal effort. This capability enables brands to scale their marketing efforts without requiring additional staff, transforming local retailers into effective social media touchpoints for consumers seeking specific brand products.
This acquisition is strategically significant for Locally, as BrandSlice.io’s platform directly enhances capabilities for empowering local commerce and brand presence. The synergy lies in BrandSlice.io’s proven ability to extend brand reach through local channels and specialty retailers, optimizing content delivery and engagement at a granular level. The integration is expected to offer a more robust solution for brands seeking to amplify their social footprint and connect with local shoppers more efficiently and at a lower cost, aligning with the mission of a company focused on driving business locally.
The combined entity is poised to deliver expanded value by merging BrandSlice.io's innovative content distribution technology with Locally's operations. This union is anticipated to accelerate innovation in local digital marketing, providing brands with a more powerful and integrated platform to engage with specialty retailers and local communities. The acquisition aims to further empower brands to scale their marketing impact and deepen their connections with consumers at the local level.