ROLLER has acquired BookNow Software for an undisclosed amount, in a move that significantly expands its presence in the leisure and entertainment technology sector. BookNow Software specializes in providing a data and feature-rich all-in-one venue management solution designed to simplify operations for businesses within the leisure, hospitality, and entertainment industries.
The BookNow platform encompasses a broad suite of functionalities, including online booking solutions, Salesforce CRM integration, EPOS systems, memberships, inventory management, and marketing tools. It also features QR code and self-service technology, waivers, reporting and analytics, and multi-location/franchise management, alongside over 10,000 integrations. This comprehensive offering serves diverse venues such as trampoline parks, escape rooms, axe throwing facilities, and family entertainment centers.
This acquisition is a strategic step for ROLLER, aimed at enhancing its capabilities and expanding its market reach within the global experience economy. By integrating BookNow Software's robust operational and customer management tools, ROLLER seeks to strengthen its platform, offering an even more comprehensive and advanced solution to venue operators. Expected synergies include the consolidation of technological expertise, a broader product portfolio, and improved efficiencies for customers managing complex leisure and entertainment operations. The combination underscores a commitment to delivering unified and powerful management solutions.
The integration of BookNow Software with ROLLER is anticipated to result in an elevated offering for businesses seeking to optimize their operations and deliver superior guest experiences. The combined entity aims to drive innovation and provide a more streamlined, data-driven approach to venue management, supporting future growth and enhanced performance across the leisure and entertainment industry.