eToro has acquired Bit2C, an Israeli cryptocurrency platform, for an undisclosed amount. The deal brings the Tel Aviv-based crypto exchange, which operates as the only licensed digital asset trading venue in Israel, under the ownership of the global multi-asset investment platform. Bit2C has positioned itself as a low-cost and secure broker for local retail and institutional clients, offering trading in major cryptocurrencies such as Bitcoin and Ethereum.
The acquisition aligns with eToro’s broader push to expand its digital asset services in regulated markets. Bit2C holds a permanent license from Israel’s Capital Markets, Insurance and Savings Authority, a credential that eToro can leverage to deepen its presence in the country’s financial sector. For Bit2C, joining eToro provides access to a larger user base and advanced trading infrastructure, while retaining its local regulatory standing.
Strategically, the move allows eToro to integrate Bit2C’s local market expertise with its own global platform, which already supports crypto trading across multiple jurisdictions. The combined entity is expected to streamline operations, reduce compliance duplication, and offer Israeli customers a broader range of investment products beyond standalone crypto trading. eToro’s existing technology stack could also enhance Bit2C’s execution speed and security features.
The transaction is subject to customary closing conditions, including regulatory approvals. Post-completion, Bit2C will continue to operate under its existing brand for a transition period, with gradual integration into eToro’s systems planned thereafter. The acquisition underscores a trend of established brokers absorbing specialized local exchanges to consolidate market share in the digital asset space.
For the combined business, the near-term focus will be on harmonizing user experiences and ensuring uninterrupted service for existing Bit2C clients. Over time, the integration may pave the way for new crypto-related offerings in Israel, though no specific product launches have been disclosed. The deal also positions eToro to respond more nimbly to evolving local regulations governing digital assets.