ZenaTech Inc. has acquired Benchmark Partners for an undisclosed amount. The transaction, which has been completed, brings the talent marketplace platform under ZenaTech’s corporate umbrella, expanding its service offerings beyond its core technology operations.
Benchmark Partners operates a global marketplace that connects businesses with freelance professionals and specialized service providers. Its network spans technology, marketing, design, and writing, serving clients from startups to established enterprises. The company emphasizes long-term client-talent relationships and provides a managed platform for hiring and collaboration. ZenaTech Inc., the acquiring entity, integrates this workforce-on-demand capability into its existing structure, adding a new revenue stream and a broader client base.
The acquisition is strategic for ZenaTech as it diversifies its portfolio into the human capital and professional services sector. By owning Benchmark Partners, ZenaTech gains direct access to a vetted freelance network and the infrastructure to deploy talent for its own projects or client engagements. For Benchmark Partners, the deal provides the financial backing and operational scale of a larger parent company, which could accelerate its platform development and market reach without altering its core service model.
The combined entity is expected to cross-sell services, with ZenaTech’s existing clients gaining access to on-demand talent and Benchmark Partners’ users potentially tapping into ZenaTech’s technology solutions. No changes to Benchmark Partners’ management or day-to-day operations have been announced, and the brand will continue to operate as a distinct unit under new ownership. The integration process is set to begin immediately, with a focus on aligning back-office functions and sharing client leads.