MARI has acquired Breathe, the leading platform for discovering and scaling wellness, fitness, and cultural events, for an undisclosed amount. The transaction sees MARI buying Breathe, a company recognized for connecting event producers, venues, and consumers through curated event discovery, seamless ticketing, and powerful localized media. Breathe is also a significant player in influencer marketing for health-conscious brands, leveraging data to match talent with impactful stories and create video content across various wellness topics.
This acquisition represents a strategic move for MARI to expand its presence in the experiential wellness and influencer marketing sectors. Breathe's established network of event producers, its direct engagement with consumers seeking local wellness experiences, and its successful launches in dynamic cities like Miami, Los Angeles, Atlanta, the Bay Area, and Dubai offer MARI a robust platform for growth. The integration of Breathe's full-service influencer marketing capabilities, which includes brand partnerships and strategic content development, will enhance MARI's ability to reach engaged, high-spending wellness audiences.
Expected synergies from this acquisition include an amplified reach for both entities. MARI gains Breathe's proven model for scaling live wellness experiences and its extensive roster of health and wellness influencers, which collectively boast millions of followers and weekly video views. Conversely, Breathe will benefit from MARI's resources to accelerate its planned expansions into new markets such as New York and London, further cementing its position as a go-to platform for experiential wellness at scale. The combined entity is poised to offer a more comprehensive suite of services, from event production and ticketing to targeted influencer campaigns and corporate wellness solutions.
Looking ahead, the acquisition is expected to redefine urban wellness by curating transformative, community-centric experiences at a broader scale. The combination of Breathe's innovative platform and MARI's backing aims to fuel the next generation of live wellness experiences, empowering event producers and connecting a wider global audience with holistic well-being opportunities.