Abai has acquired Atento, one of the world's largest global providers of customer relationship management and business transformation outsourcing (CRM/BTO) services, for an undisclosed amount. This corporate acquisition signifies a strategic move for Abai into a highly recognized and expansive service provider within the CRM/BTO sector. Atento specializes in integrating AI and automation to enhance competitive edges through Customer Experience (CX) consulting, operating as a front-runner in the transformative BTO space.
Established in 1999, Atento has developed extensive business models across 17 countries, employing approximately 110,000 people. Serving over 400 clients, the company delivers a comprehensive suite of BTO CRM services through multiple channels. It is also a leading provider of nearshoring CRM BTO services for businesses in the United States. Atento's commitment to service excellence and innovation has been recognized by industry analysts such as Everest, Gartner, Frost & Sullivan, and ISG, and it holds the ISO 56002 Certification for Innovation Management.
This acquisition is a strategic move for Abai, aimed at significantly expanding its capabilities and market presence in the global CRM/BTO landscape. The integration of Atento's extensive operational scale, specialized BTO offerings, and advanced CX consulting expertise is expected to create substantial synergies. Abai will leverage Atento's proprietary technologies combined with third-party platforms to cultivate stronger client relationships and deliver enhanced value, particularly in the nearshoring segment. The transaction clearly represents one company buying another, rather than a funding round.
The combined entity is poised to strengthen its position as a diversified leader in customer relationship management and business transformation outsourcing. By integrating Atento's global footprint and award-winning service models, Abai aims to drive innovation, optimize service delivery, and capitalize on new growth opportunities within the evolving customer experience industry.