Clario has acquired ArtiQ, the London-based international art agency, for an undisclosed amount. This corporate acquisition sees Clario buying a company known for connecting clients with the cultural world by curating art collections and experiences, while ensuring fair remuneration for artists. The transaction represents a clear expansion for Clario into the commercial art sector, integrating ArtiQ’s established model into its portfolio.
ArtiQ operates by sourcing and commissioning contemporary art for lease or purchase from a diverse global pool of talent. Its approach generates tangible returns for brands and provides regular income for artists, having paid over £7 million to creatives in the last three years. The agency's core mission centers on creating impact with culture, delivering transformative change and engagement for its clients through curated art projects for workplaces, hospitality brands, and universities. It emphasizes fair financial reward for artists every time their work is shown, alongside exposure.
This acquisition is a strategic move for Clario, aiming to capitalize on ArtiQ's distinctive business model and its established presence in the commercial art market. Synergies are expected through the integration of ArtiQ's full-service agency capabilities, which manage the entire creative and procurement process from concept to installation. This could allow Clario to offer a more diverse range of services, leveraging ArtiQ's expertise in curating impactful art collections and fostering artist relationships. The acquisition supports the continuation and potential scaling of ArtiQ’s commitment to ethically sound art commissioning and fair artist compensation.
The combination of Clario and ArtiQ is poised to enhance the reach and influence of art within commercial environments. The new combined entity is expected to further ArtiQ's mission of creating impact with culture, expanding opportunities for both artists and clients under a larger corporate umbrella, while maintaining its focus on fair artist pay and expertly curated experiences.