Swoogo, a provider of event management solutions, has acquired Amae Live for an undisclosed amount. This corporate acquisition marks a strategic move to integrate specialized services directly into Swoogo's offerings, rather than a funding round for either company.
Amae Live specializes in delivering bespoke functionality, custom design, and essential onsite services purpose-built for users of the Swoogo event management platform. Its services include platform customizations and a marketplace for pre-built solutions, professional services aimed at optimizing event management workflows with custom registrations and integrations, and comprehensive onsite event support such as badge printing, check-in, attendance tracking, and lead retrieval.
The acquisition is strategically aimed at enhancing Swoogo's comprehensive event management platform by directly incorporating Amae Live's expertise. By bringing these specialized custom solutions and onsite support services in-house, Swoogo intends to offer its client base a more integrated and seamless experience. This move is designed to deepen the product and service capabilities available to existing and future Swoogo users, ensuring a more cohesive solution from planning to execution.
Expected synergies include streamlined service delivery and an expanded, integrated offering for customers seeking advanced customizations and professional onsite support. The combined entity is positioned to provide an end-to-end event management experience, aiming to simplify complex event challenges and elevate the overall event journey for clients by offering a unified suite of tools and services directly from a single provider.