PEER39 has acquired Adloox, the leading European-based, independent ad verification and insights platform, for an undisclosed amount. This corporate acquisition sees PEER39 integrating Adloox's specialized technology and services into its operations. Since 2009, Adloox has developed proprietary technology focused on protecting advertisers, agencies, and other buy-side technologies from sophisticated ad fraud, while also ensuring ad viewability, brand safety, and optimal attention levels across digital campaigns.
Adloox provides unrivaled transparent and granular data to over 300 brands globally, empowering marketers to optimize their spend efficiency and maximize the value of their digital media investments. The company is known for its service-centric culture, positioning itself as an extension of client teams to contribute to strategic business objectives. Adloox maintains a global presence with offices in Paris, London, and New York, serving a diverse international client base.
This acquisition is a strategic move for PEER39, aiming to enhance its offerings within the digital advertising ecosystem. By integrating Adloox's robust ad verification and insights capabilities, PEER39 seeks to provide a more comprehensive solution that addresses critical industry challenges such as fraud prevention, brand safety, and media effectiveness. The synergy between the two entities is expected to deliver greater transparency and accountability for clients, ensuring their digital advertising investments yield stronger, more reliable results.
The combined entity is poised to offer an expanded suite of tools designed to improve the overall quality and performance of digital media. This integration is anticipated to strengthen client confidence by providing advanced protection and deeper insights, ultimately driving more efficient and impactful advertising outcomes in a rapidly evolving market.