Wingify has acquired AB Tasty for an undisclosed amount, marking a significant corporate acquisition in the digital experience optimization sector. This transaction sees Wingify taking full ownership of AB Tasty, a company renowned for empowering brands to build better customer experiences through advanced personalization and experimentation.
AB Tasty provides an all-in-one platform that offers web and API solutions, enabling a unified approach to creating seamless digital interactions. Its comprehensive suite includes personalization, experimentation, recommendations, merchandising, and a unique emotions-based segmentation solution. The company serves over 1,100 brands globally, including prominent names such as Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, and LVMH, supported by a global team known for its customer-first mindset.
This acquisition represents a strategic move for Wingify to significantly expand its capabilities and market footprint within the digital experience and optimization landscape. By integrating AB Tasty's robust platform and expertise, Wingify aims to enhance its product portfolio, offering a more comprehensive and sophisticated suite of tools for businesses focused on improving customer journeys and driving conversion. The synergy is expected to combine AB Tasty's advanced experimentation and personalization technologies with Wingify's strategic vision, creating a more powerful offering for global brands.
The combined entity is poised to deliver an expanded range of solutions, leveraging shared technological strengths and market insights. This integration is anticipated to provide customers with enhanced tools for optimizing digital experiences, fostering innovation, and accelerating growth in an increasingly competitive market.