Zeal has acquired 7days Performance, the leading UK Prize Competition website, for an undisclosed amount. Founded in 2018, 7days Performance has established itself by giving away over 2,000,000 prizes worth more than £130,000,000 over the past seven years. These prizes have included high-value performance cars such as Lamborghinis, Porsches, McLarens, and Ferraris, attracting a significant user base across the United Kingdom.
7days Performance has secured its market-leading position through proprietary technology and a customer-centric approach, demonstrating consistent year-on-year growth. The company operates with a strong focus on its core values of Transparency, Player Protection, Fairness, and Integrity. This acquisition represents a strategic move for Zeal to expand its presence in the digital entertainment and competition sector, integrating a proven platform with a loyal customer base and robust operational framework.
The integration of 7days Performance into Zeal's operations is expected to generate significant synergies. Zeal aims to leverage 7days Performance's established brand, advanced technology, and deep market expertise to accelerate its ambitious growth plans. This combination is anticipated to enhance the reach and offerings of both entities, building upon 7days Performance's successful model and operational efficiency.
Looking ahead, the combined entity is poised to strengthen its market leadership in the UK prize competition landscape. By uniting 7days Performance's specialized capabilities with Zeal's broader resources, the acquisition is set to drive continued innovation and deliver enhanced value to customers, ensuring sustained growth and an expanded portfolio of digital entertainment experiences.